The web today is cluttered with fancy flash, java, ajax, jquery animations and scripts. That's becuase most websites are built by people with a technical or programming background. Try to quickly navigate most sites and you know what I mean.

We mix our killer graphics skills with our strong marketing foundation to create the most functional, user-friendly and effective sites available.

Our web philosphy is to use clarity while avoiding distraction. In other words - keep it simple!

Tom, the agency principle, routinely speaks at web conferences on the topics of web page optimization, eyeflow and landing page strategy, coupled with solid design principles.

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	Simple Website: Home page plus 4 linked pages Complete design, programming, uploading and testing Basic functionality such as forms $575 Advanced Websites: Larger sites with more functionality. Average price range is: $700 - $1,800 Ecommerce Site: We can build a full online store, or set up an affordable site with a basic PayPal cart for much less. By bid only		Websites can be completely designed without ever meeting face-to-face if needed. We have a standard questionnaire we have you fll out, either online or in person. This gives us the necessary information to build your site correctly from the ground up. Most sites take approximatey 3 weeks to complete, but ecommerce and karger sites can take longer. Ready? Email us!

Ten Website Dos & Don'ts

DO make sure your homepage gives a clear message of exactly what you are offering (ie selling - if you are selling something), how to find out more, how much it costs, and how to buy. (Sorry if this sounds basic, but I am constantly being amazed by sites - even of large and prestigious companies who have clearly spent a lot of money on their site - who have forgotten to make clear exactly what they are offering and to whom.)

DO think about your site from your client's point of view: what are they looking for, what will attract them, and are you giving it to them?

DO make your site navigation clear and foolproof - menus down the left-hand side, header across the top, and always a link to the "home" and "contact us" pages.

DO "layer" information intelligently: concise and punchy on your homepage, with clear links to more detailed pages for those who are eager for information (and don't forget, as even the fustiest museum knows, to "lead them out via the shop").

DO remember that the internet is primarily a reading medium and your readers are looking for specific content to read. Unless you are selling pictures, your site's images should add to and support your copy, not be used for cheap decoration. So many sites take up lots of space with bought-in stock photos which look pretty but are irrelevant or confusing to the message.

DO keep your site simple. Remember its purpose: just because you can add a gimmick (and you always can), it does not mean that you should.

DO keep checking your search engine ranking by doing searches and seeing where you come - and let your web people know if you are not happy with the results!

DO get unbiased, critical people whose judgement you trust to look at your site and tell you honestly what they think. And be brave - and grateful!

DO think about the most likely search words your chosen audience would use, and ensure your site's "meta-tags" are based on these (your web designer will know the technicalities). If your clients are searching for "cheap calls", don't use "inexpensive telecommunications services".

DO promote your site with a well-planned emarketing campaign. Just having a great store is no good if nobody enters!

DON'T sign up with a company offering to automatically submit your site to hundreds of search engines. Most of these are so-called "link farms" and using them may actually harm your search engine ranking with the major search engines.

DON'T be tempted to indulge in a slick, "flash" animation page before your homepage: most people skip them, they slow down websurfers with a dialup connection, and they can hide your site from search engines, so reducing your ranking.

DON'T use small, unreadable type, put type over images or "reverse" type in white out of a dark background: all these actively discourage readership.

DON'T waffle, overuse cliches or "pad out" your copy: use concise, readable and relevant copy, to convey your message with clarity.

DON'T let web designers or agencies confuse you or blind you with science: make sure their work is simply enabling and reinforcing your powerful sales message. Science should follow salesmansip, not the other way round!

DON'T SHOUT when I'm right next to you: don't fill your site with neon colours, flashing banners, animation and exclamation marks. Once your reader is there, the attention-seeking can stop: they want content.

DON'T talk about yourself and your business, talk about your client and the benefits you can offer them.

DON'T try to give your site mass appeal if you are after a tiny band of enthusiasts or cognoscenti - there is no value in alienating your buyers by attracting non-buyers. Focus on your purpose!

DON'T boast, make overblown claims or exaggerate: your readers are intelligent, remember - just like you.

DON'T use slang, bad grammar or mis-spellings: your readers will not want to do business with you if you lose their respect. Finally, rules are made to be broken and the above list simplifies and generalises. Discuss YOUR requirements with a sensible and knowledgeable web enabler, but never forget: you are their client, and salesmanship must come before science!